When Devidutta Dash started Lemme Be, a women’s menstrual products brand, in 2020, she hoped to grow and scale it as a direct-to-consumer (D2C) venture that sold products only through its site. “We thought we would crack the website,” Dash told The Core. But reality hit not long after. Dash realised that getting audiences to … Read more
India’s banking regulator has launched a widespread crackdown on companies offering financial services. One key norm around which its actions have centred and where many new age fintech companies have been found wanting is Know Your Customer or KYC rules. However, what has gone rather unnoticed is the scrutiny of Know Your Business (KVB), which … Read more
Late last month, as A-listers flocked to Jamnagar for the big Anant Ambani-Radhika Merchant pre-wedding festivities, Reliance Industries and The Walt Disney Company announced a “strategic joint venture” worth $8.5 billion by merging the businesses of Viacom18 and Star India, effectively building a sports and entertainment behemoth, subject to the conclusion of the deal (Q4 … Read more
India’s consumption story, at a very broad level, is shaped by the rural-urban divide. The definition of the middle class itself is continuously evolving, adding to the complexity of the discourse. These factors influence companies’ decisions regarding market entry, product development, and service provision. Conversely, the income aspect also provides interesting dynamics to consumption. Many … Read more
Indian consumers want entertainment, but for free (see this edition of The Impression). At last year’s edition of the annual media and entertainment business conference called FICCI Frames, a massive report and a three-day conference concluded that media subscriptions were stagnating, meaning the industry must come up with as many ad-funded business models as it … Read more